Dr. Pepper: Batman v Superman
Blippar partnered with Dr. Pepper to activate an interactive augmented reality campaign promoting the 2016 "Batman v. Superman" movie. More than 107 million bottles with 3-step CTAs on pack were expected to have been distributed. The experience includes unlocking the campaign by blipping the bottle in order to access an exclusive Batman v. Superman digital comic by D.C comics, take super-hero selfies, watch trailers, and earn a $5 movie ticket discount! The objective was to drive purchase of any 16oz Dr. Pepper bottles in order to facilitate brand engagement and affinity. Credits Lead Developer: Hermes Frangoudis 3D Generalist/ Illustrator: Joann Kang Project Manager: Samer Bibi